B2B Podcast Production That Builds Authority + Pipeline
Your podcast isn't a marketing channel. It's a content machine that feeds every other channel. Authority. Leads. Partnerships. All from one conversation. Produced on-site in Sioux Falls — available across the Midwest and nationwide.
Powered by the Team Behind SpotLight Sioux Falls
SpotLight Sioux Falls is the local media platform Steve Schmidt co-founded — 250K+ monthly viewers, 100+ business owners featured. When you work with GRAVITY, you get access to the same production studio, team, and distribution network that powers one of the Midwest's largest business media platforms.
One Episode Becomes Everything
This is the content multiplication model applied to B2B. One pillar piece cascades across every channel.
Pillar: 45-Minute Podcast Episode
One conversation. One recording session. Everything else flows from here.
You Show Up Once. The Machine Runs Forever.
Every episode compounds. Month 6 looks nothing like month 1. This is how you build an unfair advantage in content.
Two Funnels. One Podcast.
Your podcast is simultaneously opening partnerships AND warming prospects. Here's how both work.
Guests Become Partners
Invite strategic partners, referral sources, and industry leaders as guests. They get exposure and content. You build relationship through generosity before asking for anything.
Prospects Become Clients
Invite prospects as guests. They experience your expertise firsthand and the dynamic shifts completely.
Podcast Production Examples
Executive interviews, authority content, and stories that build trust at scale.
2 B's In A Podcast
Legacy stories from a family business. Deep trust-building through authentic conversation.
Amy Stockberger Real Estate
One of the region's most recognized brands sharing their expertise and journey.
150-Year Old House Move
Long-form storytelling that captures attention and builds emotional connection.
What's Included in Podcast Production
Everything handled. You show up and talk. We do the rest.
Strategy & Planning
Guest curation targeting your ICP, episode planning, content calendar, and distribution strategy.
Video Production
Multi-camera recording, professional lighting, studio or on-location production across the Midwest.
Audio Recording
Professional audio capture, noise reduction, mixing, and mastering for broadcast quality.
Post-Production
Full editing, color grading, graphics, lower thirds, intro/outro, thumbnail design.
Content Cascade
15-20 shorts, blog article, newsletter content, social posts, quote graphics, audiograms.
Distribution & Growth
YouTube SEO, platform distribution, channel management, analytics, and growth strategy.
Podcast Production With GRAVITY Is Built For
Built For
- + B2B companies where the CEO or leadership team is willing to be on camera
- + Companies doing $1M-$10M in revenue who need authority + pipeline
- + Leaders who want to use the podcast as both a partner AND prospect funnel
- + Teams ready for weekly or bi-weekly production — consistency compounds
- + Businesses that want to own every episode, clip, and asset produced
Not For
- X Companies who want to "try podcasting" with no commitment
- X Businesses that only want audio — video enables the full cascade
- X Leaders who expect viral hits instead of compounding authority
- X Anyone looking for a cheap audio recording setup — this is full-service production
- X Companies not ready to commit to at least 6 months of consistent episodes
Your Podcast Feeds Every Other Channel
Every episode produces content that fuels your SEO, your ads, your email, and your social — all tracked to revenue.
Video Production
Same studio, same team. Podcast episodes are produced alongside your other video content in a single session.
Explore Video →SEO + AI Search
Podcast transcripts become SEO-rich blog content. Episodes get cited by AI engines like ChatGPT and Perplexity.
Explore SEO →Digital Advertising
Podcast clips become video ads for YouTube pre-roll, LinkedIn, and Meta retargeting. Every view traced to pipeline.
Explore Ads →B2B Podcast Production Questions Answered
30+ pieces minimum. One full YouTube video, 15-20 short-form clips, a blog article, newsletter content, social posts, quote graphics, and audiograms. Every episode compounds your content library.
Invite strategic partners and industry leaders as guests. They get exposure, you build relationships. The conversion to partnerships and referrals is 5x higher than cold outreach because you've already given value.
Yes — and it works incredibly well. Invite prospects as guests. They experience your expertise during the conversation. Companies using this approach report 3-5x conversion rates vs. traditional sales.
YouTube is the #1 podcast platform (31% of listeners). Video enables the full cascade. You can't create shorts, clips, or visual content from audio alone. Video is the only format that feeds every other channel.
Podcast production is included in our Growth ($7,000/mo) and Scale ($15,000+/mo) tiers, which include weekly episodes and the complete content cascade. Launch tier ($3,500/mo) can add podcast as the system matures.
Everything: strategy, guest curation, video production, editing, thumbnail design, YouTube SEO, distribution to all platforms, 15-20 shorts per episode, blog articles, social content, and channel management.
Yes. We manage full distribution to YouTube, Spotify, Apple Podcasts, Amazon Music, and all major platforms. We also handle YouTube SEO, thumbnail optimization, and channel growth strategy.
Content compounds. Month 1-3 is building the library. Month 4-6 you start seeing search traffic, inbound leads, and relationship conversions. By month 12, the content machine is running on momentum.
DIY means you handle strategy, recording, editing, thumbnails, SEO, distribution, clips, blogs, and social — yourself. Most B2B leaders quit within 10 episodes. We handle the other 15-20 hours of work per episode so you can focus on running your company.
Podcast content feeds every channel in the GRAVITY system. Video clips fuel social and ads. Transcripts become SEO-rich blog content. Guest relationships open partnerships. Email sequences nurture leads. The podcast powers everything else — all tracked to revenue in your CRM.
Ready to Build Your Content Machine?
One conversation becomes 30+ pieces of content. Authority that compounds. Relationships that convert. A system you own forever.