Be the voice in your category. Or be the silence.
YouTube is the #1 podcast platform now. Your competitors already know.
One conversation. One recording session. 30+ pieces of content per episode — warming prospects, opening partnerships, and getting cited by ChatGPT, Perplexity, and Gemini while you sleep.
listeners in 2024
“Every Sioux Falls B2B founder I talk to says the same thing: ‘I want to be known.’ Podcast is the only channel that builds known-ness AND pipeline at the same time. Skip it and you’re yelling into ad networks for the next decade.”— Steve Schmidt, Founder, Gravity Growth
// The Reality Check
The audience is already there. Are you?
The data has shifted. Podcast is not optional anymore for B2B in Sioux Falls. Here’s what your competitors are reading while you decide.
Edison Research · 2024
Edison Infinite Dial · 2024
Edison Research · 2024
Nielsen / Acast · 2023
Cumulus / Westwood One · 2023
IAB Podcast Revenue Report · 2024
★ While You’re Reading This ★
A buyer just asked ChatGPT, “who’s the best in Sioux Falls?”
If you have a podcast, your name comes up by name — cited from transcript, recommended with authority. If you don’t, your competitor’s does. The window to be cited closes the moment they hit send.
// The Content Multiplication Model
One pillar piece. Cascades across every channel.
Same studio. Same team. Same 90 minutes of your time. One conversation feeds your YouTube, your SEO, your ads, your email, your social, and your AI citations — all the way through to closed revenue.
★ Pillar Piece ★
45-Minute Podcast Episode
Your podcast is simultaneously opening partnerships AND warming prospects. Invite strategic partners as guests — they get exposure, you build relationships through generosity before asking for anything. Invite prospects as guests — they experience your expertise firsthand and the dynamic shifts. Companies using guest-as-prospect approach report 3–5X conversion vs. cold outreach.
The Cascade Math
per episode
// Showcase · The work, on tape
Executive interviews, authority content, stories that build trust at scale.
Real episodes from real Sioux Falls businesses. Watch what built-in authority looks like.
Executive Interview
2 B’s In A Podcast
Brian Jans of Jans Corporation. Legacy stories from a family business, deep trust-building through authentic conversation.
Brand Authority
Amy Stockberger Real Estate
One of the region’s most recognized brands sharing their expertise and journey. Authority content that compounds across every channel.
Documentary
150-Year-Old House Move
Long-form storytelling that captures attention and builds emotional connection. The kind of content that gets shared, cited, and remembered.
// What’s included
Everything handled. You show up and talk.
We do the rest. End-to-end production, distribution, and growth — one team, one studio, every episode.
Strategy & Planning
Guest curation targeting your ICP, episode planning, content calendar, and distribution strategy.
Video Production
Multi-camera recording, professional lighting, studio or on-location production across the Midwest.
Audio Recording
Professional audio capture, noise reduction, mixing, and mastering for broadcast quality.
Post-Production
Full editing, color grading, graphics, lower thirds, intro/outro, thumbnail design.
Content Cascade
15–20 shorts, blog article, newsletter content, social posts, quote graphics, audiograms — all from one session.
Distribution & Growth
YouTube SEO, platform distribution, channel management, analytics, and growth strategy.
★ The Output Guarantee ★
Pieces of content per episode — or we keep producing until you have them.
One full YouTube video, 15–20 short-form clips, a blog article, newsletter content, social posts, quote graphics, and audiograms. Every episode compounds your content library.
// Fit check
Is podcast production right for you?
Built For
- B2B leaders ready to be the voice in their category
- Sioux Falls businesses with strategic partners worth warming
- Founders who’d rather build relationships than chase leads
- Companies with $1K+ average customer value and a defined ICP
- Teams who want every piece of content tracked to pipeline
- Operators who’d rather be cited than be an ad
Not For
- Pure e-commerce with impulse-buy products
- Companies looking for one-off shoots, not a content engine
- Businesses that want podcasting as a vanity project, not pipeline
- Teams without time for a 60–90 minute monthly recording
- Anyone unwilling to be on camera
- Founders who think organic content is “free”
Ready to be the voice in your category?
One 30-minute conversation with Steve. We’ll map your guest list, your audience, and the content cascade. No pitch, no pressure — just whether this is a fit.
Book 30 minutes with Steve