Not impressions. Not views. Revenue.
218+ B2B companies. $62M+ in tracked revenue. Every dollar traced from first touch to closed deal. Below: seven cases across healthcare, construction, manufacturing, SaaS, and multi-property B2B — each one a working revenue system, not a marketing campaign.
Finance-grade attribution. CFO-defensible numbers.
Most agencies report "impressions," "reach," or cherry-picked ad-only ROAS. We report the full economic return on the full marketing investment — from first AI citation to closed-won deal in your CRM. ROAS is closed revenue divided by total spend, ad budget and agency fees. The number a CFO can defend in a board meeting.
CRM-connected tracking
Every form, call, and quiz answer pipes into your CRM with full touch history. No siloed dashboards, no "trust us" numbers.
Every click traced
First AI citation, first page view, every retargeting touch, every email open — stitched into one timeline per contact, per deal.
Revenue, not conversions
We report closed-won dollars and pipeline value, not form-fills or MQLs. Marketing only matters when sales actually closes it.
Full-cost ROAS
Spend includes media buys AND our retainer. If the math doesn't work with both in the denominator, we tell you before you sign.
Seven cases. Seven systems. One playbook.
Different industries. Different tiers. Same revenue-system architecture. Each case is a live or recently closed engagement, with sites, podcasts, quizzes, and dashboards you can verify yourself.
From invisible to fully booked in 6 months.
Dr. Dan Todd was delivering incredible patient outcomes inside the clinic. Outside the waiting room, nobody knew he existed — zero AI visibility, no video presence, no structured authority the algorithms could read.
Rebuilt the structural authority layer first — schema deck, citation graph, AEO across ChatGPT, Perplexity, Gemini and Claude. Then 12 video episodes with full attribution from view-through to consult-booked to closed revenue.
"The first time a patient said 'I watched your video and already knew you were the right fit' — I got it. The video does the work so I don't have to sell myself anymore."
Zero to ChatGPT-cited in 8 months.
Eight months ago: no YouTube channel, no podcast, no real social presence. Just Alex Johnson and a laser — a service category with strong demand but zero structured digital authority anywhere on the web.
AEO + SEO bundle at the Revenue System tier. Directory listing engineered for citation. A content engine producing weekly short-form video and long-form authority pieces tied to AI-engine query patterns, plus a schema deck.
"Eight months ago we had nothing. Now we're the answer when people ask AI who to hire. Same town. Same service. Different system."
Legacy authority, packaged for the algorithm age.
Jans Corporation has been one of South Dakota's top commercial construction firms since 1973. Fifty-plus years of operator expertise. The competence was unquestioned; the structured digital authority wasn't — AI engines couldn't cite them.
Launched their video podcast "2 B's In A PODCast," turning 50 years of operator knowledge into citation-grade content. Monthly 90-minute studio sessions producing 30+ assets each, every asset wired to attribution.
"Prospects come to us already knowing the value, the process, and the price range. The video does the work the proposal used to do."
From cold audience to 111 patients via one quiz.
A specialized hormone-health practice serving women 42–54 inside a 28-mile radius of Sioux Falls. Strong clinical outcomes, no scalable way to identify and qualify cold-audience prospects. Generic marketing wasn't pulling the right patients.
A hyper-targeted hormone quiz funnel. Thirty-plus researched attributes shaped both the targeting and the questions. Digital ads driving qualified traffic, quiz answers piped into CRM with first-touch attribution, AI routing high-intent takers to booking.
"The quiz didn't just give us patients. It gave us a lens into the market we didn't have before. Every answer is a data point."
12.9× ROAS the CFO could defend in a board meeting.
A mid-market manufacturer with strong technical product, weak commercial visibility. Marketing reported in "impressions" and ad-only ROAS the CFO could never reconcile against the P&L. Nobody had a defensible answer on lead source.
Digital ad management across LinkedIn, Google and Meta; monthly video studio sessions producing 30+ assets; full CRM wiring with multi-touch attribution. The dashboard built for the CFO — closed-won over total spend, reconcilable to the income statement.
"For the first time, I can show the board a marketing number that ties back to the P&L line by line. It changed how we capital-allocate against growth."
$1.5K starter to $1.2M-per-quarter pipeline.
A B2B SaaS founder with a strong product and a small budget. Skeptical of agencies, burned by past retainers that produced reports and not revenue. Started on the AEO + SEO entry tier at $1.5K/mo just to test whether anything would move.
Four months in, AI visibility had compounded enough to upgrade to the Revenue System tier at $3.5K/mo — adding the conversion-engineered site, CRM automation, lead routing and scoring, and the live attribution dashboard. Every channel feeding one CRM.
"I started at $1.5K to test the thesis. Four months in I was begging them to take more money. The numbers don't lie."
$8.2M closed in year one across four brands.
A portfolio operator running four B2B brands across three states. Five different vendors, four different CRMs, zero shared attribution. The executive team couldn't answer the basic question: which channel is producing which deals?
Premium Revenue System at $25K–$35K/mo. Custom CRM and attribution build stitching all four brands into one pipeline. A dedicated senior team across all five services with no offshore handoffs, and monthly executive partnership calls with Steve directly.
"We were paying five vendors and getting five stories. Now there's one team, one dashboard, one number the board can defend. That's worth ten times what we're paying."
The aggregate. Not the cherry-picks.
What clients say when nobody's listening.
"The video does the work so I don't have to sell myself anymore. Patients arrive already convinced."
"Now we're the answer when people ask AI who to hire. Same town. Same service. Different system."
"Prospects come to us already knowing the value, the process, and the price range. The video does the work the proposal used to do."
"For the first time I can show the board a marketing number that ties back to the P&L line by line."
What every prospect asks before they trust the numbers.
What does "attributed revenue" actually mean?
Every lead is tagged with its first touch (which video, ad, page, podcast, or AI citation brought them in) and every subsequent touch through the funnel. When a deal closes in your CRM, we trace the revenue back through the touch chain. Not last-click, not first-click — full multi-touch attribution, reconcilable to your income statement.
How do you measure ROAS — ad-only or full-cost?
ROAS = closed revenue divided by total marketing spend (both ad spend AND agency fees). We don't cherry-pick the "ad-only" ROAS most agencies report — that's a vanity number. We report the full economic return, the number a CFO can actually defend.
Are these case studies real, or hand-picked outliers?
Every number, quote, and company name is real, and we work with most of these clients on an ongoing basis. The Midwest Hyperbarics site, the Advanced Laser listing, the Jans podcast and the Accelerate Wellness quiz are all live and publicly verifiable. The numbers come from the same dashboard the client sees daily.
Are these results typical, or cherry-picked?
The seven cases are the headline stories. The average across all 218 companies is 12.9× ROAS. Some clients see 5×, some see 20+. The system works consistently when companies commit to the full 12-month build — the average is what we sell on, not the headline.
Can I see a live attribution dashboard before signing?
Yes — live demo on the Revenue Diagnostic call. We log into a sanitized client account and walk through how a single closed deal traces back to its first AI citation, first website visit, every retargeting touch, and the moment sales picked up the phone.
How long until I see results like these?
Structural work shows in 60–90 days. AI-engine citations appear in 90–180 days. Revenue compounding starts around month 4. Midwest Hyperbarics went from invisible to a 6-month waitlist in 6 months; Advanced Laser went from zero to ChatGPT-cited in 8.
What industries see the strongest results?
Healthcare, professional services, construction, manufacturing, and high-LTV B2B SaaS — any category where trust closes deals and sales cycles run weeks to months. If your average deal is $5K+ and your sales cycle is 30+ days, we're a fit.
What if my industry isn't in your case studies?
The methodology — structural authority, multi-touch attribution, integrated channels — transfers across any B2B vertical where the buyer researches before they buy. On the diagnostic call we'll show you the playbook applied to your specific category.
What would your case study look like?
30-minute Revenue Diagnostic with Steve. We'll map your current revenue leaks and show you what a 12-month integrated system would produce for your business — whether we work together or not. No pitch deck.