See What an Integrated Revenue System Actually Produces
Toggle the 7 components on and off. Watch the multiplier move. This isn't a pitch — it's the math behind $62M+ in tracked revenue across 218+ companies. Built by GRAVITY Growth in Sioux Falls, SD.
Why Integration Produces More Than the Sum of Parts
Individual vendors each optimize their own silo. Nobody tracks the full journey. Nobody connects the data. The integration bonus — that extra 1.30× — comes from one system, one source of truth, every touchpoint attributed to revenue. That's what GRAVITY builds from Sioux Falls for B2B companies nationwide.
Explore Each Layer of the Revenue System
B2B Video Content Production & ROI
72% of B2B buyers watch video during their purchase journey. Video is the content engine that feeds every other component — YouTube, social, website, email, and ads all run on video assets. One recording session at GRAVITY's Sioux Falls studio produces 30+ distributable pieces. Without video, every channel has to source content independently, creating the fragmentation that kills ROI.
What ROI does video content production generate for B2B?
Video content delivers 1.3-1.8× ROI as a standalone component. Executive-led video builds trust faster than any other medium, shortening sales cycles by up to 40%. When integrated with YouTube, social, and website, one video shoot produces 30+ content assets — making the cost-per-asset extremely efficient. Learn more about GRAVITY's video and podcast production.
What types of B2B video produce the highest ROI?
Founder thought leadership, customer testimonials, product demos, and educational content deliver the highest B2B video ROI. Video podcasts are especially powerful because one episode creates 30+ distributable assets across all channels.
How do you measure video content ROI?
Track video views to website visits to form fills to closed deals. GRAVITY implements UTM tracking, CRM attribution, and engagement scoring so you know exactly which videos influenced which revenue. Vanity metrics like views are meaningless without attribution.
How much should B2B companies invest in video production?
Standalone video projects cost $5,000-$25,000 each. Integrated production models like GRAVITY's Sioux Falls-based team create dozens of assets monthly at $3,500-$7,000/month — dramatically lower cost-per-asset. The key is ongoing production, not one-off projects.
How does video content contribute to overall marketing ROI?
Video serves as the content engine for the entire system. One recording session feeds YouTube, social media, website, email, and ad creative. Without video, every other channel has to source content independently — creating the fragmentation that kills ROI.
B2B Website Design & Conversion ROI
Your website is where all marketing channels converge. A poorly converting site wastes every dollar spent on ads, SEO, social, and video. Improving website conversion from 1% to 3% triples the ROI of every upstream channel without spending an additional dollar on traffic. See how GRAVITY builds B2B websites that convert.
What ROI does a B2B website redesign generate?
A strategically rebuilt B2B website typically increases conversion rates 2-5×. Website improvements contribute approximately 0.20× to the overall system multiplier. Because every other component drives traffic here, conversion optimization has compound effects across the entire system.
What makes a high-ROI B2B website?
Clear value proposition above the fold, social proof throughout, multiple conversion paths, fast load times, mobile optimization, and CRM integration for full attribution. Most B2B websites fail because they're designed as brochures, not conversion systems.
How much should a B2B website cost for positive ROI?
Template sites run $5K-$15K. Strategic builds run $25K-$75K. The ROI question isn't about cost — a $50K site generating $500K in pipeline is a 10× return. A $5K site generating nothing is infinitely expensive. Invest in strategy, not just design.
How does website design affect marketing ROI?
Your website is where all channels converge. Improving conversion from 1% to 3% triples ROI on every upstream channel — ads, SEO, social, video — without spending an additional dollar on traffic. The website is the highest-leverage optimization point in the system.
How do you track website ROI?
Implement conversion tracking, heat mapping, session recording, and CRM attribution. Track the full journey: page visit → form fill → sales conversation → closed deal. GRAVITY connects Google Analytics, CRM data, and attribution models so every website interaction ties to revenue.
SEO & AEO for B2B Revenue Growth
SEO delivers the highest long-term ROI of any marketing channel — typically 5-12× over 24 months. AEO (Answer Engine Optimization) is the new frontier, optimizing for AI search results in ChatGPT, Perplexity, and Google AI Overviews. GRAVITY's Sioux Falls team builds SEO + AEO into one integrated system that feeds every other component — organic traffic drives website conversions, YouTube discovery, and retargeting audiences.
What is the ROI of SEO and AEO for B2B companies?
SEO delivers 5-12× ROI over 24 months. AEO is the new frontier — optimizing for AI-generated answers in ChatGPT, Perplexity, and Google AI Overviews. Companies investing in both now will dominate discovery as AI search grows exponentially.
What is Answer Engine Optimization (AEO)?
AEO optimizes your content to appear in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and other AI assistants. It requires structured data, comprehensive FAQ content, authoritative backlinks, and content formatted for AI consumption.
How long does SEO take to produce ROI?
SEO produces measurable results in 3-6 months and compounds significantly over 12-24 months. Unlike paid ads that stop when you stop paying, SEO assets generate traffic and leads indefinitely. The compounding effect makes SEO the highest-ROI long-term investment.
Should B2B companies invest in AI search optimization?
Absolutely. AI search is growing rapidly. Companies with 0% AI search visibility are invisible to a growing segment of buyers. GRAVITY implements FAQ schema, structured data, and content strategies optimized for both traditional and AI search from our Sioux Falls headquarters.
How does SEO contribute to integrated marketing ROI?
SEO contributes approximately 0.25× to the system multiplier. But its real value is feeding every other component — organic traffic drives website conversions, YouTube discovery, content authority, and retargeting audiences for paid ads. SEO is the discovery layer that powers the entire system.
B2B Digital Ads & Paid Media ROI
Well-managed B2B digital ads deliver 3-8× ROAS on LinkedIn, Google, and Meta. Poorly managed campaigns — the majority — generate negative ROI. The difference is targeting, creative quality, landing page optimization, and attribution. Ads are the accelerator — they amplify everything else in the system, but only if the foundation is solid.
What ROI do digital ads generate for B2B companies?
Well-managed B2B ads deliver 3-8× ROAS. The difference between positive and negative ROI comes down to targeting, creative quality, landing page optimization, and attribution. Ads contribute the highest individual component lift at 0.30×.
Which ad platforms work best for B2B marketing?
LinkedIn Ads for targeting job titles. Google Ads for high-intent search. Meta for retargeting. YouTube Ads for video audiences. The right platform depends on your audience and funnel stage — GRAVITY runs integrated campaigns across all relevant platforms.
How much should B2B companies spend on digital advertising?
Allocate 15-25% of marketing budget to paid channels. For $1M-$10M companies, that typically means $2,000-$8,000/month in ad spend plus management. The key isn't the budget — it's attribution. Know exactly which dollars produce which deals.
Why do most B2B ad campaigns fail?
Three reasons: 1) Sending traffic to homepage instead of landing pages, 2) No attribution connecting clicks to revenue, 3) Optimizing for clicks instead of pipeline. GRAVITY builds ads as part of the integrated system — every click is tracked to revenue.
How do you measure digital advertising ROI accurately?
Go beyond platform metrics. Implement UTM tracking, CRM integration, and multi-touch attribution. Track: ad click → landing page → form fill → sales conversation → closed deal → revenue. GRAVITY provides full-funnel attribution so you know exactly what your ad dollars produce.
YouTube Management for B2B Companies
YouTube is the #1 podcast platform (31% of listeners) and the second-largest search engine. B2B companies with active YouTube channels report 40% shorter sales cycles because prospects arrive pre-educated. YouTube management isn't just uploading — it's SEO-optimized titles, thumbnails, shorts strategy, and analytics optimization.
What is the ROI of YouTube management for B2B?
B2B companies with active YouTube channels report 40% shorter sales cycles because prospects arrive pre-educated. YouTube contributes 0.15× to the system multiplier but its authority-building effects amplify every other component.
How does YouTube management differ from just uploading videos?
YouTube management includes SEO-optimized titles and descriptions, custom thumbnails, chapter markers, shorts creation, playlist strategy, and analytics optimization. Uploading without strategy is like building a website without SEO — the content exists but nobody finds it.
How many YouTube videos should B2B companies publish?
Minimum 1-2 long-form videos per week plus 3-5 shorts. Consistency matters more than perfection. GRAVITY's production model creates all of this from a single weekly recording — you show up once, we handle the rest.
How does YouTube contribute to integrated marketing ROI?
YouTube serves as both discovery engine and trust-building platform. Prospects who watch your content convert at significantly higher rates. YouTube videos also rank in Google, feed social content, and provide email campaign material — a force multiplier across the system.
How do you measure YouTube ROI for B2B?
Track beyond views. Implement UTM links in descriptions, monitor referral traffic, track video views in CRM deal timelines, and measure time-to-close for prospects who consumed video vs. those who didn't. GRAVITY attributes YouTube engagement to actual pipeline and revenue.
B2B Campaigns + Landing Page Conversion
Dedicated landing pages convert at 2-5× the rate of general website pages. Companies with 40+ landing pages generate 12× more leads than those with 5. Conversion campaigns are where everything converges — ads drive to landing pages, SEO brings organic traffic, social promotes offers, email nurtures toward conversion. See how GRAVITY builds conversion systems.
What ROI do landing pages and conversion campaigns generate?
Dedicated landing pages convert at 2-5× the rate of general website pages. Companies with 40+ landing pages generate 12× more leads. Campaign landing pages contribute 0.20× to the system multiplier by dramatically improving conversion at every funnel stage.
What's the difference between a website page and a conversion landing page?
Website pages are for exploration. Landing pages have ONE job: convert a specific visitor on a specific offer. No navigation, no distractions. Every element pushes toward a single action. This focus is why landing pages convert at 2-5× website rates.
How many landing pages does a B2B company need?
More than you think. You need dedicated pages for each campaign, audience segment, use case, and content offer. Companies scaling from $1M-$10M typically need 15-40 landing pages across their marketing system.
How do conversion campaigns integrate with other marketing components?
Conversion campaigns are where everything converges. Ads drive to landing pages. SEO brings organic traffic. Social promotes offers. Email nurtures toward conversion. Video builds trust before the ask. Without dedicated conversion paths, all upstream marketing effort leaks.
What's a good conversion rate for B2B landing pages?
Average: 2.5%. Good: 5-10%. Exceptional: 10%+. The key variables are traffic-to-offer match, headline clarity, social proof, form length, and load speed. GRAVITY A/B tests continuously and lets data decide, not opinions.
Ready to Close the Revenue Gap?
30-minute call. We'll map your 7 system components, identify the gaps, and build a roadmap to full integration — whether we work together or not.
GRAVITY Growth · 2611 W Sudbury St, Sioux Falls, SD 57108 · 605-214-8000
B2B Social Media Management & ROI
80% of B2B leads from social come from LinkedIn. Social media alone delivers modest direct ROI. But as a distribution layer in an integrated system, it amplifies everything else. Video gets clipped. Blog posts get promoted. Testimonials get shared. Without social distribution, great content sits unseen. With it, one piece reaches thousands.
What ROI does social media management generate for B2B?
+Social media alone delivers 1.2-1.5× direct ROI. But as a distribution layer in an integrated system, it amplifies everything else. Social contributes 0.15× to the system multiplier by extending reach and nurturing prospects across touchpoints.
Which social media platforms matter for B2B ROI?
+LinkedIn dominates B2B social — prioritize it. YouTube for search and education. Twitter/X for certain industries. Instagram and TikTok emerging for brand building. Focus resources where your buyers spend time, not where it's trendy.
Should B2B executives post on LinkedIn for ROI?
+Yes — executive personal brands outperform company pages 10:1. CEOs who post regularly generate inbound leads at dramatically lower cost than paid channels. GRAVITY creates founder-led content from Sioux Falls that sounds authentic and drives measurable pipeline.
How does social media contribute to integrated marketing ROI?
+Social is the distribution layer that extends reach for every other component. Video gets clipped. Blog posts get promoted. Customer testimonials get shared. Without social distribution, great content sits unseen. With it, one piece of content reaches thousands.
How do you track social media ROI accurately?
+Forget vanity metrics. Track social engagement to website visits to form fills to closed deals. Implement UTM tracking on every social link, monitor social touchpoints in CRM deal timelines, and measure pipeline influenced by social content.