B2B Podcast Production · Sioux Falls

B2B Podcast Production That Builds Authority + Pipeline

Your podcast isn't a marketing channel. It's a content machine that feeds every other channel. Authority. Leads. Partnerships. All from one conversation.

30+
Content Pieces / Episode
40%
Shorter Sales Cycles
3-5x
ROI Within 12 Months
Build Your Content Machine →
#1 Podcast PlatformYouTube leads with 31% of listeners
The Content Cascade

One Episode Becomes Everything

This is the content multiplication model applied to B2B. One pillar piece cascades across every channel.

Pillar: 45-Minute Podcast Episode

One conversation. One recording session. Everything else flows from here.

1
Full Episode
YouTube · Spotify · Apple
15-20
Short Clips
TikTok · Reels · Shorts · LinkedIn
1
Blog Article
SEO · AI Search
1
Newsletter
Email Subscribers
5-8
Social Posts
LinkedIn · X · Facebook
3-5
Quote Graphics
Instagram · LinkedIn · Stories
1
Audiogram
Podcast Promotion
Sales Assets
Outreach · Follow-ups · Proposals
30+
Pieces of Content

You Show Up Once. The Machine Runs Forever.

Every episode compounds. Month 6 looks nothing like month 1. This is how you build an unfair advantage in content.

The Dual Funnel

Two Funnels. One Podcast.

Your podcast is simultaneously opening partnerships AND warming prospects. Here's how both work.

Partner Funnel

Guests Become Partners

Invite strategic partners, referral sources, and industry leaders as guests. They get exposure and content. You build relationship through generosity before asking for anything.

1Invite strategic partners and industry leaders
2Give them a platform and exposure
3Build genuine relationship through generosity
4Partnerships and referrals flow naturally
The Result
5x conversion rate vs. cold outreach for partnerships
Prospect Funnel

Prospects Become Clients

Invite prospects as guests. They experience your expertise firsthand and the dynamic shifts completely.

1Invite ideal prospects to share their story
2They experience your expertise during the conversation
3You build rapport without pitching anything
4They leave with content and a warm relationship
The Result
3-5x conversion rate vs. traditional outbound sales
Real Work

Podcast Production Examples

Executive interviews, authority content, and stories that build trust at scale.

2 B's In A Podcast
Executive Interview

2 B's In A Podcast

Legacy stories from a family business. Deep trust-building through authentic conversation.

Amy Stockberger Real Estate
Authority Content

Amy Stockberger Real Estate

One of the region's most recognized brands sharing their expertise and journey.

Historic House Move Documentary
Documentary

150-Year Old House Move

Long-form storytelling that captures attention and builds emotional connection.

Full-Service Production

What's Included in Podcast Production

Everything handled. You show up and talk. We do the rest.

Strategy & Planning

Guest curation targeting your ICP, episode planning, content calendar, and distribution strategy.

Video Production

Multi-camera recording, professional lighting, studio or on-location production.

Audio Recording

Professional audio capture, noise reduction, mixing, and mastering for broadcast quality.

Post-Production

Full editing, color grading, graphics, lower thirds, intro/outro, thumbnail design.

Content Cascade

15-20 shorts, blog article, newsletter content, social posts, quote graphics, audiograms.

Distribution & Growth

YouTube SEO, platform distribution, channel management, analytics, and growth strategy.

Podcast Production FAQ

B2B Podcast Production Questions Answered

How many content pieces come from one episode?

30+ pieces minimum. One full YouTube video, 15-20 short-form clips, a blog article, newsletter content, social posts, quote graphics, and audiograms. Every episode compounds your content library.

How does the partner funnel work?

Invite strategic partners and industry leaders as guests. They get exposure, you build relationships. The conversion to partnerships and referrals is 5x higher than cold outreach because you've already given value.

Can I use the podcast to close prospects?

Yes — and it works incredibly well. Invite prospects as guests. They experience your expertise during the conversation. Companies using this approach report 3-5x conversion rates vs. traditional sales.

Why is video essential?

YouTube is the #1 podcast platform (31% of listeners). Video enables the full cascade. You can't create shorts, clips, or visual content from audio alone. Video is the only format that feeds every other channel.

What does B2B podcast production cost?

Full-service production starts at $3,500/month for weekly episodes including the complete content cascade. When you factor in 30+ pieces per episode, the cost-per-asset is lower than any other production method.

What's included in full-service production?

Everything: strategy, guest curation, video production, editing, thumbnail design, YouTube SEO, distribution to all platforms, 15-20 shorts per episode, blog articles, social content, and channel management.

Do you handle distribution?

Yes. We manage full distribution to YouTube, Spotify, Apple Podcasts, Amazon Music, and all major platforms. We also handle YouTube SEO, thumbnail optimization, and channel growth strategy.

How long until I see results?

Content compounds. Month 1-3 is building the library. Month 4-6 you start seeing search traffic, inbound leads, and relationship conversions. By month 12, the content machine is running on momentum.

Podcast Production

Ready to Build Your Content Machine?

One conversation becomes 30+ pieces of content. Authority that compounds. Relationships that convert. A system you own forever.

Calculate Your ROI →

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Sioux Falls, SD · 605-214-8000 · Serving B2B Companies Nationwide