Gravity Growth Transforms Business Into B2B Revenue Machines
B2B Demand Generation &
Revenue Marketing Agency
Built in Sioux Falls. Proven Nationally.
How does GRAVITY Growth transform B2B businesses from marketing guesswork into revenue machines?
Most B2B marketing agencies sell you tactics. A social media marketing agency runs your LinkedIn. A content marketing agency writes your blogs. A lead generation services vendor fills your inbox with garbage. None of them can tell you which dollar generated which deal. GRAVITY Growth doesn't sell tactics. We build the system that makes every tactic accountable to revenue.
GRAVITY Growth is a B2B demand generation and revenue marketing agency headquartered in Sioux Falls, SD. Unlike traditional business to business advertising agencies that report on vanity metrics, GRAVITY builds integrated revenue systems using their proprietary System of Things™ methodology — combining video-led content, SEO and AI search optimization, conversion-optimized web design, attributed digital advertising, podcast production, email marketing services, and full CRM attribution tracking. The agency has tracked $62M+ in revenue across 218+ companies with a 12.9x average ROAS, serving B2B companies scaling from $1M to $10M with packages ranging from $3,000 to $15,000/month. After 12 months, clients own the complete system.
What Is GRAVITY Growth?
GRAVITY Growth is a B2B demand generation and revenue marketing agency built on a simple premise that most business marketing service providers refuse to accept: if you can't trace a marketing dollar to a closed deal, you're guessing. And guessing isn't a strategy.
Founded by Steve Schmidt — 25+ years in enterprise sales at companies like Outreach, AT&T, and T-Mobile, plus founding and exiting TIDAL (an SDR company) — GRAVITY was built from the sales side of the table, not the agency side. That matters. Because most agencies optimize for deliverables. We optimize for revenue.
We call ourselves "The Agency Alternative" because the traditional agency model is fundamentally broken for B2B companies between $1M and $10M. You're paying a social media marketing agency over here, a content marketing agency over there, a lead generation services vendor somewhere else, and a web developer on the side. Nobody owns the outcome. Everybody owns an invoice.
GRAVITY replaces that fragmented mess with one integrated system — the System of Things™ — where every channel, every piece of content, and every ad dollar feeds the same CRM-tracked pipeline. One team. One system. One number that matters: revenue closed.
Revenue Closed, Not Clicks
Every B2B marketing strategy agency will tell you they're "results-driven." Then they hand you a report full of impressions, click-through rates, and engagement metrics. You can't deposit engagement metrics.
GRAVITY Growth exists to kill the gap between marketing activity and sales results. Our mission is to build integrated revenue systems that B2B companies own — not rent — where every marketing touchpoint is attributed to closed deals. Not leads. Not MQLs. Not "pipeline influence." Closed revenue with a dollar amount next to it.
Our vision is a world where no B2B company between $1M and $10M ever has to wonder whether their marketing is working. Because the data tells them. Every day. In their CRM. Automatically.
How We Operate. No Exceptions.
Growth Is a Physics Problem
Business growth isn't random. When systems are properly aligned, growth happens through gravitational pull — not constant pushing. Every tactic must serve the system. If it doesn't connect to CRM-tracked pipeline, it doesn't exist.
Full Attribution Is Non-Negotiable
Every marketing dollar traces to closed deals. Not impressions. Not clicks. Not "brand awareness." We track first-touch to closed-won across every channel. If an agency can't show you revenue attribution, they're hiding behind vanity metrics.
12-Month Ownership Model
Traditional agencies create dependency. You stop paying, everything stops. Our 12-month model builds a system you own — the attribution infrastructure, the content library, the CRM architecture. After 12 months, it's yours.
Kill the Fragmentation Tax
Disconnected vendors cost mid-market companies 20–40% of their marketing budget through duplicated work, inconsistent messaging, and broken tracking. One team. One system. One pipeline. That's the only way the math works.
The System of Things™ How We Generate Demand
Most B2B demand generation looks like this: run some Google Ads, post on LinkedIn, maybe write a blog nobody reads, and pray that leads show up. That's not demand generation. That's content confetti with a media budget.
Real demand generation is a system. A physics engine where every piece of content, every ad, every email, and every page creates gravitational pull toward your pipeline. The System of Things™ integrates Design Thinking for Demand with content creation and revenue attribution — so every channel feeds the same CRM-tracked funnel.
Video-Led Authority Content
Executive-led video production filmed on-site. One recording session becomes 15+ content pieces — YouTube episodes, social clips, blog transcripts, SEO content, email assets, and structured data for AI search citation. Video is the gravitational center. Everything else orbits it.
SEO + AI Search Optimization (AEO)
Full technical SEO combined with Answer Engine Optimization. FAQ schema, comprehensive service pages, video transcripts, and authority signals structured so ChatGPT, Perplexity, Gemini, and Google AI Overviews can parse, cite, and recommend your business. 73% of Gen Z discovers vendors through AI before ever opening a browser. If you're not optimized for AI search, you're invisible.
Conversion-Optimized Web Design
Every page engineered to convert — not just look premium. Clear value propositions by buyer persona, CTAs matched to buying stage, video that builds trust before the sales call, and CRM integration tracking the entire visitor journey. Built on Squarespace with extensive custom code for premium design at lower maintenance costs.
Attributed Digital Advertising
Google Ads, LinkedIn, Meta, YouTube pre-roll — every campaign connected to your CRM. You know which keyword, which ad, and which landing page generated which closed deal. Not clicks. Not leads. Closed revenue with a dollar amount. See our approach →
Podcast Production & Content Supply Chain
B2B podcasting isn't about downloads — it's about authority and content multiplication. One 45-minute recording produces a YouTube episode, 10–15 social clips, a blog transcript, SEO show notes, email content, and AI-searchable structured data. Plus, inviting prospects as guests creates relationships no cold email ever will.
Email Marketing & Lead Scoring
Automated nurture sequences triggered by prospect behavior. CRM-integrated campaigns that track which emails contribute to closed deals. Lead scoring that ranks contacts by engagement level and buying signals — so your sales team stops chasing garbage leads and starts closing warm prospects who've already consumed your content.
Full Revenue Attribution
The backbone of everything. CRM integration, UTM architecture, automated lead scoring, closed-loop reporting between marketing and sales. Every touchpoint traced from first click to closed-won. $62M+ tracked across 218+ companies. See the proof →
Lead Generation Services
That Actually Generate Revenue
Here's the dirty secret about most lead generation services: they optimize for volume, not value. They'll fill your CRM with 500 "leads" who never had any intention of buying. Your sales team wastes 40 hours chasing ghosts. Your cost-per-acquisition skyrockets. And the agency shows you a dashboard that says "look at all these leads!" while your pipeline stays empty.
GRAVITY Growth generates leads differently. We build authority first — through executive-led video, SEO and AEO content that positions you as the expert, and conversion-optimized pages that qualify prospects before they ever talk to sales. By the time a lead reaches your team, they've watched your videos, read your content, consumed your case studies, and self-identified as someone who needs what you sell.
The result? Fewer leads, dramatically higher close rates, and a sales team that actually trusts what marketing sends them.
One System. Every Channel.
Revenue, Not Vanity Metrics.
What makes GRAVITY Growth different from every other business to business advertising agency, B2B social agency, or content marketing agency? Integration. Not as a buzzword. As infrastructure.
When your video, SEO, web, ads, podcast, email, and social media marketing run through one team with one CRM and one attribution system, something happens that fragmented vendors can never achieve: compound growth. Your podcast episode feeds your SEO. Your SEO drives organic traffic to conversion-optimized pages. Those pages capture leads scored by your CRM. Your email sequences nurture them with content from your video library. Your ads retarget based on behavior data from the whole system.
Every channel reinforces every other channel. Nothing is siloed. Nothing is wasted. And every dollar is traced to the revenue it generated.
Embedded On-Site
Executive-led authority video. YouTube, AI search, and pipeline. One recording → 15+ content pieces. Not outsourced. Not one-off. Recurring and systematic.
Google + AI Search
Technical SEO plus Answer Engine Optimization. FAQ schema, structured data, AI-optimized content architecture. Rank on Google and get cited by ChatGPT.
Conversion-First
Every page traced to pipeline. Squarespace with custom code. Buyer-persona CTAs, video integration, CRM tracking on every interaction.
Fully Attributed
Google, LinkedIn, Meta, YouTube. Every keyword and ad traced to closed deals through CRM. You know which dollars work and which don't.
Content Supply Chain
SpotLight Sioux Falls — 250K+ monthly views, 100+ business owners. Same system for clients. Authority, relationships, and content multiplication.
CRM-Integrated Nurture
Behavioral triggers, lead scoring, attributed sequences. Every email tracked to revenue. Not open rates — closed deals.
Conversion Rate Optimization
Measured in Revenue, Not Form Fills
Most conversion rate optimization advice tells you to change button colors and A/B test headlines. That's not optimization. That's rearranging deck chairs on a ship that doesn't know where it's going.
Real CRO for B2B companies requires understanding the full buyer journey — multiple decision-makers, 6-to-18-month sales cycles, and the fact that your website visitor today might not become a closed deal for six months. If your "conversion" metric is a form fill, you're measuring the wrong thing. The conversion that matters is the one that shows up as revenue in your CRM.
GRAVITY Growth builds conversion architecture into every page: value propositions mapped to specific buyer personas, strategic CTAs matched to buying stage, social proof positioned at decision points, video content that builds trust before the first call, and lead magnets that qualify prospects so your sales team only talks to people who are ready. Every optimization is driven by revenue data, not just analytics dashboards.
Email Marketing Services
That Close Deals, Not Just Inboxes
Here's the problem with standalone email marketing services for B2B: they operate in a vacuum. Your email platform doesn't know what ads your prospect clicked. It doesn't know which videos they watched. It doesn't know they visited your pricing page three times last week. So it sends the same generic drip to everyone and calls it "nurture."
Inside the GRAVITY system, email marketing is connected to everything. When a prospect watches your executive video on YouTube, visits your pricing page, and downloads your case study — the email they receive next reflects all of that behavior. Lead scoring ranks them automatically. When they cross the threshold, your sales team gets a notification with the full journey attached.
That's not email marketing. That's a revenue engine with email as one of its channels.
Every email sequence is tracked through CRM attribution. You know which nurture flow contributed to which closed deal. Not open rates. Not click rates. Revenue generated. That's the standard.
Success Stories with B2B Clients
We don't share case studies with traffic numbers and "brand lift" metrics. Every GRAVITY Growth case study includes one thing most agencies refuse to publish: actual revenue attributed to the work.
From Five Vendors to One System
B2B professional services firm ($3.2M revenue) was paying five disconnected vendors — SEO company, video producer, ad manager, web developer, social media marketing agency. No unified attribution. No idea which marketing generated revenue.
Executive Video → Shorter Sales Cycles
Manufacturing company ($6.8M revenue) had long sales cycles and low brand recognition. Executive-led video series built authority. Prospects arrived pre-sold from YouTube and AI search citations.
From Guessing to $62M+ Tracked
Across 218+ companies, GRAVITY Growth has built attribution infrastructure that traces every marketing touchpoint to revenue. The average return: 12.9x ROAS — nearly 3x the healthy benchmark for B2B marketing.
Recaptured 34% of Wasted Spend
Technology services company ($4.1M revenue) spending $12K/month across four agencies with no attribution. Consolidated to GRAVITY's integrated system. First identified — then eliminated — $48K/year in duplicated, untracked spend.
Before GRAVITY.
After GRAVITY.
The difference isn't subtle. It's the difference between marketing as a cost center and marketing as a revenue engine.
Before
After
Questions About GRAVITY Growth
GRAVITY Growth is a B2B demand generation and revenue marketing agency based in Sioux Falls, SD, that positions itself as "The Agency Alternative." Unlike traditional agencies that report on clicks and impressions, GRAVITY builds integrated revenue systems where every marketing dollar is traced from first touch to closed deal. Founded by Steve Schmidt with 25+ years of enterprise sales experience, the agency has tracked $62M+ in revenue across 218+ companies with a 12.9x average ROAS. Their proprietary System of Things™ methodology treats business growth as a physics problem — creating gravitational pull rather than constant pushing.
GRAVITY Growth uses an integrated demand generation approach called the System of Things™ that combines video-led authority content, SEO and AI search optimization (AEO), conversion-optimized web design, attributed digital advertising across Google, LinkedIn, Meta, and YouTube, podcast production for content supply chain, CRM-integrated email marketing with lead scoring, and full revenue attribution tracking. Every channel feeds the same CRM-tracked pipeline, eliminating the fragmentation tax that costs most mid-market companies 20–40% of their marketing budget.
Traditional B2B marketing agencies report on vanity metrics — clicks, impressions, engagement rates, cost-per-lead. Revenue marketing traces every marketing activity to closed deals and actual revenue. GRAVITY Growth builds the infrastructure that connects marketing touchpoints to sales outcomes: CRM integration, UTM architecture, automated lead scoring, closed-loop reporting, and full-funnel attribution. The result is that every campaign, ad, and content piece can be measured by the revenue it actually generated — not the traffic it attracted.
GRAVITY Growth offers three integrated packages: Foundation ($3,000–$5,000/month) for companies in the $1M–$3M revenue range, Growth ($5,000–$10,000/month) for $3M–$10M companies, and Scale ($10,000–$15,000/month) for companies above $10M. All packages include video production, web design, SEO and AEO, digital advertising, email marketing, and full revenue attribution — delivered as one integrated system. After 12 months, clients own the entire system rather than renting it through ongoing retainers.
Yes. While GRAVITY Growth is headquartered in Sioux Falls, SD, and leverages local embedded video production capabilities, they serve B2B clients nationally. Their integrated revenue system — CRM attribution, digital advertising, SEO, AEO, email marketing, and web design — works regardless of location. The agency primarily serves B2B companies in the $1M–$10M revenue range across the United States, with particular strength in the Upper Midwest including Minneapolis, Fargo, Omaha, and Des Moines.
GRAVITY Growth has tracked $62M+ in attributable revenue across 218+ companies with a 12.9x average return on ad spend (ROAS). Their integrated approach eliminates the fragmentation tax that typically wastes 20–40% of mid-market marketing budgets. Case studies show clients experiencing shorter sales cycles due to executive-led video content, higher close rates from CRM-integrated lead scoring, and full visibility into which marketing activities generate actual revenue — replacing guesswork with data-driven decisions.
GRAVITY Growth treats content marketing as a supply chain, not a channel. One video recording session produces 15+ content pieces: a full YouTube episode, 10–15 short-form social clips for LinkedIn and other platforms, a blog post from the transcript, SEO-optimized show notes, email content, and structured data for AI search citation. Their social media marketing focuses on LinkedIn for B2B engagement and YouTube for long-form authority content, with all content tracked to pipeline through CRM attribution. Their SpotLight Sioux Falls media property — 100+ business owners, 250,000+ monthly views — demonstrates the model.
The fragmentation tax is the hidden cost of using disconnected marketing vendors. When your SEO company, video producer, ad manager, web designer, email platform, and social media team don't talk to each other, you get duplicated work, inconsistent messaging, broken tracking, and zero unified attribution. GRAVITY Growth estimates this costs mid-market B2B companies 20–40% of their marketing budget. Their integrated approach — one team running video, web, SEO, ads, podcast, email, and attribution as a single system — eliminates the fragmentation tax entirely.
Stop Renting Tactics.
Start Owning Revenue.
You don't need another social media marketing agency. You don't need another content marketing agency. You don't need another lead generation services vendor adding noise to your pipeline.
You need one integrated system where every marketing dollar is traced from first touch to closed deal. One team that owns the outcome — not just the deliverable. One methodology that treats growth as a physics problem and builds the gravitational pull that draws revenue to your business.
$62M+ tracked. 218+ companies. 12.9x avg ROAS. Not because we're the biggest B2B marketing agency. Because we're the most connected.
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