Case Study · Walsh Advisory · Financial Services Engineered & Deployed by Gravity Growth

The cashflow the boardroom can finally see.

Walsh asked Gravity Growth to give their clients a real-time looking glass into the levers that move cash. We engineered Bolt — a production-grade cashflow intelligence application, informed by primary research with more than nine hundred owner-operators and shipped end-to-end by our product and engineering teams.

Engagement · Custom product engineering Research panel · 900+ owner-operators Delivery · Production application Status · Deployed

I · The Brief

A respected advisory needed a product, not another report.

Walsh’s clients are operators. Founders, family-business owners, mid-market CEOs who run high-stakes companies with the same instrument cluster their grandfathers used: a month-end P&L and a chequing balance. By the time variance showed up in a statement, the lever to fix it was already three weeks behind them.

Walsh’s partners had built a reputation on getting in front of those variances earlier than any competing advisor in the region. The constraint was bandwidth. Five partners cannot manually triage cashflow for hundreds of operators without either the partners or the work breaking. The brief Walsh brought to Gravity Growth was direct: build the instrument that lets every client see what a Walsh partner sees, in the same minute the partner sees it.

II · The Research

We did not assume what the bottleneck was. We measured it.

Before a line of product code was written, Gravity Growth fielded a primary research panel across the upper-Midwest operator economy. The discipline was deliberate: a Fortune-100 development process applied to a small-business problem.

904
Owner-operators surveyed
41 states
Geographic coverage
7 verticals
From healthcare to industrial

What the panel told us.

The findings sorted into three structural bottlenecks. They became the three modules Bolt was engineered around.

Bottleneck One

Concentration blindness.

Sixty-eight percent of respondents could not name their largest customer as a percentage of revenue inside one minute. A material concentration risk — structurally invisible to the operator carrying it.

Bottleneck Two

A/R as a guess.

Seventy-three percent ran aging reports monthly or less. Overdue conversations were postponed by an average of fourteen days — long enough to compound a small problem into a payroll one.

Bottleneck Three

The 90-day blind spot.

Fewer than one in five had a defensible cash forecast beyond thirty days. The trough — the day the bank balance was at its lowest — was nearly always discovered the week of, not the quarter before.

III · What We Built

Bolt — the operator’s cashflow cockpit.

Three panels. One pane of glass. Every Walsh client sees the same view their advisor sees, the moment their advisor sees it.

Bolt CFO cockpit — Customer Concentration, A/R Aging, and 90-Day Cash Forecast for a Walsh client

Bolt · Cashflow Cockpit   Customer concentration · A/R aging triage · 90-day cash forecast with trough projection

Customer concentration, in plain sight.

Every customer’s share of YTD revenue, ranked, with the healthy-target threshold drawn directly on the chart. When a client crosses thirty percent on any one customer, Bolt flags it — before the Walsh partner has to.

A/R, triaged the way a CFO triages it.

Outstanding receivables grouped into Current, 1–30, 31–60, and 60+ buckets, with the worst aging surfaced first. The conversation a partner used to start with “let me pull the report” now starts with the answer already on screen.

The 90-day floor, projected.

A continuous cashflow forecast that names the trough — the day the bank balance will be lowest — with the floor and headroom calculated against it. The lever a partner needs to pull is identifiable a quarter in advance, not a fortnight late.

The partner is one tap away.

When the data flags a decision an operator should not make alone, Bolt routes directly to Walsh. A fifteen-minute partner consult, booked from the same screen the data is on.

IV · Bolt in Motion

Conversational ledger, drafted action. Same instrument.

The second module engineered for Walsh: a CFO-grade conversational interface, paired with a workflow that drafts the next action for the operator’s review.

Bolt — Drafted A/R reminders queued in Outlook, and a Bolt conversational query showing a CFO-style answer

Bolt · Drafted A/R Reminders   Ready in Outlook · Send, edit, or skip · Ask Bolt anything about the books

Drafted A/R, ready to send.

Every overdue invoice generates a reminder, written in the operator’s voice, queued in the mail client they already use. The friction between a Walsh recommendation and an operator action is reduced to a single click — or, when the operator prefers, an edit.

Ask Bolt — in plain English.

Cash now. Who owes me. Vs. the regional average. June trough. Bolt answers in a sentence, with the variance reasoning a CFO would offer, and the next recommended action explicit. The advisor’s judgement, deployed at the operator’s tempo.

V · The Outcome

What a Walsh client gets that no competing advisory delivers.

“The first time I saw the June trough on my own screen, I had ninety days to do something about it. Until Bolt, I had ninety hours.”

— Walsh client · mid-market operator

Bolt is now deployed across Walsh’s client portfolio. The instrument has compressed the partner’s diagnostic loop from a quarterly review cadence to a daily one, without adding partner hours. Operators move on a variance the same day Bolt surfaces it — the lever, by definition, still works.

For Walsh, the product is now a structural moat. For the operator, it is a cockpit. For Gravity Growth, it is the standard our engineering and research teams set when a client’s product is too important to outsource.

Schedule

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