Everything You Want to Know About GRAVITY Growth
We get asked the same questions a lot. Here's the real, unfiltered answers — about how we work, what we cost, who we're right for, and what makes us different from every other agency you've talked to.
About GRAVITY Growth
Who we are, where we're from, and what makes us fundamentally different from every other B2B marketing agency you've considered.
What exactly is GRAVITY Growth and what makes you different?
GRAVITY Growth is a B2B revenue systems agency based in Sioux Falls, SD. We're not a traditional agency — we build integrated revenue systems that clients own after 12 months, not indefinite retainer traps.
The difference is structural. Most agencies optimize their own silo — your SEO firm doesn't talk to your ads agency, your video team doesn't connect to your CRM, and nobody tracks what actually closes deals. We call this the "fragmentation tax," and we've measured it across 218+ companies. It's real and it's expensive. We build one integrated system where video, website, SEO/AEO, ads, YouTube, social, and campaigns all connect to a single source of revenue truth.
Where is GRAVITY Growth located?
We're headquartered at 2611 W Sudbury St, Sioux Falls, SD 57108. Our video production studio, strategy team, and operations are all based here. We serve B2B companies nationally, but our roots — and our studio — are in Sioux Falls.
If you're a local business, we'd love to have you in the studio. If you're anywhere in the country, we work remotely with the same level of accountability.
Who is GRAVITY Growth right for?
We work with B2B companies scaling from $1M to $10M in revenue who are serious about building a marketing system, not renting one. Specifically:
- You're tired of paying multiple vendors with zero accountability between them
- You want to own your marketing infrastructure, not rent it forever
- You measure success in revenue closed, not clicks and impressions
- You have an actual offer that converts — you just need a system to scale it
- You're ready to commit to 12 months of building, not 90-day experiments
Who is GRAVITY Growth NOT right for?
We'd rather disqualify you upfront than waste both of our time. GRAVITY is not the right fit if:
- You want fast, cheap, or low-commitment marketing
- You're pre-product or pre-revenue — there's nothing for us to scale yet
- You measure success with vanity metrics (impressions, followers, likes)
- You want to retain ownership of every vendor decision and won't let us build a system
- You're looking for a single-channel solution (just SEO, just ads, just video)
If that's you, we respect it. There are better fits elsewhere.
What is SpotLight Sioux Falls?
SpotLight Sioux Falls is a local media podcast co-founded by GRAVITY's founder Steve. It features 100+ Sioux Falls business owners and reaches 250,000+ monthly viewers. It's a real example of what GRAVITY builds for clients — video-led content systems with measurable reach, not vanity projects.
It also means we know Sioux Falls' business community intimately. If you're a local company, we're not outsiders parachuting in.
How It Works
The process, the methodology, the timeline, and how we actually build an integrated revenue system versus what most agencies do.
What is the "System of Things™" methodology?
The System of Things™ is GRAVITY's integrated revenue framework. Instead of running isolated channels, we connect 7 components into a single system with shared attribution: video production, website design, SEO/AEO, digital advertising, YouTube management, social media, and conversion campaigns.
Each component adds a multiplier. Video alone = 1.15×. Add website = 1.35×. Full system with integration bonus = 3.7×. The integration bonus comes from one CRM, one attribution model, and every touchpoint connected. That's the part agencies can't do when they're siloed.
What does "clients own the system after 12 months" actually mean?
Most agencies create dependency by design — if you leave, you lose your rankings, your ad accounts, your content calendar, your everything. We build the opposite. After 12 months, you own:
- All content assets (video, blog, social library)
- All ad accounts, audiences, and pixel data
- Your website and all technical infrastructure
- Your CRM setup and attribution model
- Your playbooks and documented processes
You can run it yourself or keep us on. Either way, we're not holding your marketing hostage.
How do you track revenue attribution?
We connect every marketing touchpoint to your CRM and track the full journey: first touch → content consumed → form fill → sales conversation → closed deal → revenue.
This means UTM tracking on every link, CRM integration for every lead source, multi-touch attribution modeling, and monthly reporting that shows revenue closed — not clicks. We've tracked $62M+ in revenue across 218+ companies using this model. It's not theory — it's the standard we hold ourselves to.
How long does it take to see results?
Honest answer: it depends on what you're measuring. Here's what the actual timeline looks like:
- Month 1–2: Foundation — website, tracking, CRM, ad accounts, content infrastructure
- Month 2–4: First results from ads and content; initial pipeline visibility
- Month 4–8: SEO/AEO gains, YouTube authority building, system compounding
- Month 8–12: Full system firing; measurable revenue attribution across all channels
Companies that expect overnight results aren't right for us. Companies that want a durable system that compounds over time — that's what we build.
What does working with GRAVITY day-to-day actually look like?
You get a dedicated team — not an account manager who farms your work to juniors. Typical cadence:
- Weekly check-ins during the build phase
- Bi-weekly strategy reviews once the system is live
- Monthly attribution reports tied to revenue
- Quarterly system audits and roadmap updates
Your job: Show up for content sessions (typically 2–4 hours/month), approve creative, and make sales decisions. We handle the system.
Pricing & Investment
We don't hide pricing behind a call. Here's what we can share — and what the right question actually is.
How much does GRAVITY Growth cost?
Integrated system engagements typically start at $3,500–$7,000/month depending on which components are included and the scope of your build. That's not a retainer — it's a 12-month system build after which you own everything.
We'll also tell you this: if you're comparing us to a single-channel vendor on price, you're comparing the wrong things. Compare us to what you're spending across all your siloed vendors plus the cost of them not talking to each other. That math almost always favors integration.
Do you require long-term contracts?
We require a 12-month initial commitment — not because we need to trap you, but because integrated systems take time to build and compound. Month 3 results don't tell you what Month 9 looks like. Agencies that let you cancel month-to-month are either not building anything real or are scared to be held accountable over time.
After 12 months, you own the system. Stay or go — it's yours either way.
What's included in the engagement?
Depends on your system build. Components can include:
- Video production (studio sessions, editing, distribution)
- Website design and build
- SEO and AEO (AI search optimization)
- Digital advertising (LinkedIn, Google, Meta)
- YouTube channel management
- Social media management
- Conversion campaigns and landing pages
- CRM setup and revenue attribution
We'll tell you exactly which components make sense for your situation in the strategy call — not a template, a diagnosis.
Is ad spend included in your fee?
No. Ad spend goes directly to the platforms (Google, LinkedIn, Meta) — we never touch your media budget. Our fee covers strategy, creative, management, and attribution. This is industry standard and means your spend isn't being marked up or hidden.
We recommend $2,000–$8,000/month in ad spend for most $1M–$10M companies, but this is built around your goals, not a flat requirement.
Do you offer project-based work or one-time services?
For some services — like a website build, a video series, or an SEO audit — yes, we do project work. But we're honest about this: one-off projects produce one-off results. A website without an SEO strategy doesn't rank. Video without distribution doesn't convert. We'll do the project work and tell you exactly what's missing for it to perform.
Results & Proof
What you can actually expect — and how we measure it honestly.
What results do GRAVITY clients typically see?
Across 218+ companies, we've tracked $62M+ in revenue attributed to GRAVITY systems with a 12.9× average ROAS. The full system multiplier averages 3.7× — meaning companies running all 7 components generate roughly 3.7× their baseline revenue from the same core offer.
We don't guarantee these numbers for every client — results depend on your offer, market, and execution. But we guarantee we'll track exactly what's happening so you're never guessing.
Can you guarantee results?
Any agency that guarantees specific revenue numbers is lying to you — there are too many variables outside their control (your sales team, your offer, market conditions). What we guarantee:
- Full attribution — you'll know exactly what's working and what isn't
- We don't hide behind vanity metrics or "brand awareness" when deals aren't closing
- Monthly reporting tied to revenue, not clicks
- If something isn't performing, we tell you first — not when you ask
Do you have case studies?
Yes. See our case studies page for detailed breakdowns of client results — including attribution data, timeline, and which components drove what. We don't do vague testimonials; we show the revenue math.
What is the "fragmentation tax" and why does it matter?
The fragmentation tax is the hidden cost of using disconnected marketing vendors. When your SEO firm, ads agency, video team, and social manager don't share data or strategy, you lose multiplier effect — and you pay for overlap, gaps, and finger-pointing when results don't materialize.
We've measured this across our client base. Companies with fragmented vendors average 1.8-2.2× baseline revenue from their marketing. Companies with integrated systems average 3.7×. The 1.5× gap is the fragmentation tax. At $1M revenue, that's $1.5M left on the table annually.
Services & Capabilities
Specific questions about what we do and how each component works inside the integrated system.
What is AEO and why does it matter?
AEO (Answer Engine Optimization) is the practice of optimizing your content to appear in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and other AI assistants. Traditional SEO gets you ranked in a list of 10 blue links. AEO makes you the answer AI gives.
73% of Gen Z now use AI to discover vendors. 40% of Google searches are zero-click — the answer appears without users visiting any site. Companies not investing in AEO are becoming invisible to a growing segment of their buyers.
Do you build websites or just optimize existing ones?
Both. We build new websites from scratch (typically on Squarespace or custom platforms) and optimize existing sites for conversion, speed, and SEO/AEO. The decision depends on your current site — sometimes a strategic rebuild outperforms trying to fix a broken foundation. We'll give you an honest assessment, not a recommendation based on what generates more billings for us.
Every website we build is designed as a conversion system, not a brochure — with full CRM integration, schema markup, and attribution tracking built in from day one.
What does your video production process look like?
We run video production out of our Sioux Falls studio. A typical session is 2–4 hours and produces 30+ distributable assets — long-form video, shorts, social clips, podcast episodes, and ad creative. We handle scripting, filming, editing, captioning, and distribution. You show up, we do the rest.
For out-of-market clients, we do remote sessions or travel to your location. The system works either way.
Do you manage paid advertising?
Yes — LinkedIn, Google, and Meta advertising. We handle strategy, creative, audience targeting, landing page development, and full attribution. We do not mark up ad spend — your budget goes directly to the platforms. Our fee is for management and performance.
Critical difference: We don't optimize ads in isolation. Every campaign connects to your CRM, your website tracking, and your revenue data. We optimize for pipeline and closed deals — not click-through rates.
Can GRAVITY handle our podcast production?
Yes. We produce B2B podcasts as part of the content engine — from concept and guest booking to recording (in-studio or remote), editing, and distribution across all major platforms. We also repurpose every episode into video clips, blog content, social posts, and email material. One recording session becomes a full week of content.
See our own work at SpotLight Sioux Falls — 100+ episodes, 250K+ monthly viewers.
Getting Started
What happens next, what the first call looks like, and how to know if it's worth your time before you book.
What happens on the first call?
It's a 30-minute Revenue Diagnostic — not a sales pitch. We'll ask about your current revenue, your existing marketing stack, what's working, what isn't, and what you're trying to build. By the end, you'll have:
- A clear map of where your system has gaps
- The specific components that will move the needle for your situation
- An honest assessment of fit — if we're not right for you, we'll tell you
No pressure, no fake urgency. Just the diagnosis.
How do I know if we're a fit before booking a call?
You're probably a fit if all of these are true:
- B2B company, $1M–$10M revenue
- Frustrated with fragmented vendors or agencies that don't measure revenue
- Willing to commit to a 12-month system build
- Decision-maker is involved (not delegating the call down)
- Marketing budget of at least $5,000/month total (management + ad spend)
If that's not you yet, use our free ROI calculator to see what the system could produce when you're ready.
What do I need to prepare before the strategy call?
Nothing formal — but it helps to know:
- Your current monthly revenue and rough close rate
- Which marketing channels you're currently using and what you're spending
- What's working (if anything) and what's been a waste
- Your 12-month revenue goal
The more context you bring, the more useful the call. But even if you come in cold, we'll get what we need.
I've been burned by agencies before. Why should I trust GRAVITY?
You shouldn't trust us because we say so. You should evaluate us on three things:
- Attribution: We measure revenue closed, not impressions. If we can't show you the path from our work to your deals, we're accountable for that — not hiding behind "brand awareness."
- Ownership: You own everything we build. If you leave after 12 months, you keep the system. That's the opposite of what most agencies do.
- Specificity: We'll tell you which components make sense for your situation, not sell you the biggest package. If you only need 3 of 7 components, we'll tell you that.
And if we're still not the right fit after the call, we'll say so and point you in the right direction.
How do I get started?
Three options:
- Book a call: 30-minute Revenue Diagnostic — fastest path to clarity
- Run your numbers: Free ROI Calculator — see what the full system could produce for your revenue model before committing to anything
- Read the proof: Case studies — real numbers from real clients
Start wherever you're comfortable. We're not going anywhere.
Still Have Questions?
The fastest way to get answers specific to your situation is a 30-minute call. No pitch. No pressure. Just a diagnosis of where your system has gaps and what it would take to close them.
GRAVITY Growth · 2611 W Sudbury St, Sioux Falls, SD 57108 · 605-214-8000