Everything Sioux Falls operators ask before they build.

AEO is the practice of structuring your business so AI engines like ChatGPT, Perplexity, Gemini, and Google AI cite you by name when they answer buyer questions. Traditional SEO targets ranking in a search results page. AEO targets being named in an AI answer. Different game, different structure. GRAVITY builds both.

SEO writes for a ranked list of blue links. AEO writes for a direct citation inside an AI answer. The optimization layers overlap - schema, content, authority - but the output formats are different. SEO competes for clicks; AEO competes to be the named source. We do both because buyers still Google and now they also ask AI. See the SEO + AEO service.

Three layers: clean Schema.org structured data on every page, authoritative content built around real buyer questions, and consistent cross-platform signals (NAP, reviews, citations). AI engines reward the same things humans do - clarity, consistency, proof. Watson, our AEO bot, scans 1,200+ keywords across 4 engines daily to track which businesses get cited. Start with a free Directory listing and a Featured tier for full schema treatment.

Minimum stack: Organization, LocalBusiness, WebSite, BreadcrumbList, and FAQPage. Service pages add Service schema. Listing pages add ItemList or Carousel. Articles add Article + Author + Publisher. Each piece tells AI engines what the page is about in a structured way they parse natively. Read the schema moat guide or have GRAVITY build it.

Initial AI citation visibility typically appears within 4-8 weeks of proper schema implementation and content publication. Full ranking authority compounds over 3-6 months. Featured listings on The Directory get immediate impressions in week 1 through the existing audience. Read why AEO matters more in Sioux Falls than New York.

One quarterly shoot, 24 pieces of finished content (8 per month, every month). Multi-camera recording, professional lighting, studio or on-location across the Midwest, full editing, color grading, graphics, lower thirds, and thumbnails. Add-on to any pricing tier at +$1,000/month. See pricing.

A quarterly shoot produces 24 finished pieces. 1 long-form anchor episode, 15-20 short-form vertical clips for TikTok / Reels / Shorts, plus quote graphics and audiograms. A podcast episode produces 30+ pieces. One conversation feeds your YouTube, your SEO, your ads, your email, and your social all month.

Studio shoots happen at our partner production space in Sioux Falls. On-location shoots happen anywhere in the Sioux Falls / Brandon / Harrisburg / Tea metro and across the broader Midwest. Most B2B clients run a hybrid - studio for executive interviews, on-location for showcase content like the 150-Year-Old House Move documentary.

From kickoff to first edit delivered: typically 2-3 weeks. The quarterly shoot itself is a half-day to full-day session. Post-production runs 7-10 days. The content cascade - clips, graphics, blog from transcript - ships in waves across the following 90 days. See client examples.

Executive interviews. CEO and founder content where leadership explains the exact problem the buyer has. Format: 8-15 minute mid-form anchor episode, cut into vertical Shorts, packaged with strong thumbnails. Authority content compounds; promotional content evaporates. Finn, our YouTube bot, tracks watch time across the channel and ranks every hook. Watch The Directory shows the engine in production.

Google Ads (search, display, Performance Max), LinkedIn Ads (sponsored content, conversation ads, InMail, lead gen forms), Meta Ads (Facebook + Instagram for B2B retargeting), and YouTube pre-roll. Programmatic display and multi-platform retargeting included. All tracked to closed revenue in your CRM, not just clicks. See the service.

Every ad click is UTM-tagged and tracked from first touch to closed deal. Platform-reported metrics (clicks, impressions) are typically inflated 20-40%. We measure inside your CRM with multi-touch attribution. You see exactly which campaigns, keywords, and creative generate meetings and revenue. Our clients average 12.9X ROAS.

GRAVITY clients average 12.9X return on ad spend across 218+ companies with $62M+ tracked revenue. Industry average for B2B PPC is 3-5X. Anything below 3X means your funnel, your offer, or your attribution is broken. Anything above 8X means you should be spending more aggressively. Run your numbers.

Both, and they work best together. LinkedIn is the only platform where you can target by exact job title, company size, industry, and seniority - essential for B2B with specific decision-maker ICPs. Google captures buyers in active search. We run them as one integrated funnel, not isolated campaigns. See the multi-platform setup.

B2B retargeting shows sequential ads to people who already engaged. We build a multi-platform sequence: Video View - Case Study - Lead Form - Direct Offer - Closed Deal. Each step moves the prospect further down the pipeline. Multi-platform retargeting across Google Display, YouTube, LinkedIn, and Meta typically delivers 3-5X higher conversion than first-touch advertising. Explore advertising.

The Directory is GRAVITY's 3,000+ business catalog of Sioux Falls and surrounding metro - written by locals, ranked honestly, schema-rich, and AI-citation-ready. It includes guides to the best and worst in every category, featured profiles with behind-the-scenes video, and a heat-map visibility index. Free to be listed; featured slots are limited. Browse it now.

5,420 enriched business entries with name, address, phone, website, category, and rating. About 3,030 are actively distributed across 19 canonical categories. The Directory tracks every business in the Sioux Falls / Brandon / Harrisburg / Tea metro and ranks them by AI visibility + authority. Search by category or name.

Search The Directory for your business. If you are already listed, you can claim your profile. If not, submit through the Directory for Business Owners portal - it takes 8 minutes and is free. Your free profile includes a 1,000-word writeup, AI Boost across ChatGPT / Perplexity / Google AI, and a monthly traffic report.

Yes. The Listed tier is free for life - no credit card, no trial period. Full profile, phone, address, hours, photos, local SEO, and AEO structured data for AI search citation. Businesses that claim during the current window lock in the free tier permanently. Featured slots are paid - see The 50 for founder pricing.

Listed is free forever - your business shows up with full profile, photos, AEO schema, and monthly performance report. Featured ($499-$999/mo) adds premium placement, guaranteed monthly impressions (25,000 or 50,000), Most Trusted badge, lead routing to your CRM, and category lock. First 50 Sioux Falls Featured businesses get founder pricing.

Three channels. Direct traffic - people searching The Directory by category or name. Search engine traffic - schema-rich category pages rank for Sioux Falls business queries. AI citation - ChatGPT, Perplexity, and Gemini cite Directory profiles when users ask "who is the best in Sioux Falls." Featured listings get all three; Listed gets the latter two. See a category page.

Yelp ranks by review volume - which favors businesses that game reviews. Google Business ranks by proximity and engagement signals - which favors big-budget operators. The Directory ranks by AI visibility + authority - structured data, content depth, and real-world signals. Locally written, transparently ranked, AI-citation-engineered. Read why we built it.

Yes. The Directory and individual business profiles are structured with Schema.org markup specifically built for AI engine parsing. When buyers ask ChatGPT, Perplexity, or Gemini "who is the best [industry] in Sioux Falls," Directory-listed businesses with proper schema get cited by name. That is the AEO play in production. Read about the local AI layer.

Yes. Free Listed tier includes a monthly traffic report from Elise, our CFO bot - impressions, profile views, click-throughs, and category benchmarks. Featured tiers add lead routing direct to your CRM (HubSpot, Salesforce, Pipedrive) with first-touch attribution, plus quarterly strategic reviews with the full team. See Featured pricing.

Search The Directory by business name. If your business is already listed (most Sioux Falls businesses are), you will see a Claim button on the profile. Verify ownership via email or phone, then customize photos, hours, services, and FAQs. Free for life. Featured upgrade available after claim. Start at the For Business Owners portal.