EXCLUSIVE TO SIOUX FALLS

Fake Reviews. Paid Ads.
Your Business, Buried.

The directory built for the operators actually running this city — not the national chains paying for top placement. Your name belongs in this scroll. Free to claim. Permanent. Already AEO-structured.

CLAIM YOUR FREE LISTING →
Over 100 Sioux Falls businesses claimed their FREE profile in April. Including:
Jans Corporation · Ryan Senden Construction · Advanced Laser Restoration · BibiSol · Tiger29 · Sanders Media · Keisha Tran · Tyler Stunes · Pierre's Body Shop · Wild Peach & Co. · Kruse PhotoGraphics · Sunny Radio · Sioux Falls Comedy · All Over Roofing · 605 Blinds · Decor Floors & Surfaces · Endure Painting · Enrich Digital · Precision Draftworks · West Plains Engineering · Tami Carda Photography · Noelle's Therapeutic Massage · Glow and Go by Kristin · Nude Custom Spray Tanning · A New Dawn Solutions · Sioux Falls Weather 
And counting. Your name belongs in this scroll.
WHY THIS EXISTS

AI was the gap.

Sioux Falls operators were stuck paying for ads with their fingers crossed.

Yelp impressions. Chamber listings. Facebook boosts. Out-of-state SEO firms running templated campaigns that never quite worked. Money out, no measurable signal back. Visibility that depended on the algorithm being kind that month.

You can’t wedge your way into this community with one Meta ad. Not here. Not in Sioux Falls. This community runs on showing up — doing the work, being known, putting your name on the wall and standing behind it. The Directory.ai builds the visibility you’ve been paying ad networks to fake.

★ THE POSTER CHILD · #1 COMMERCIAL CONSTRUCTION

Jans Corporation has been building Sioux Falls for 50 years. AI search hadn’t caught up.

Today they're the answer when a buyer asks who builds Sioux Falls?

S1E02 · THE DIRECTORY PODCAST
Brian Jans + Mayor Paul TenHaken — recorded at City Hall.

Brian and Brad Jans run a family-owned commercial builder that’s been here for half a century. The trades knew them. The Mayor knew them. The GCs and architects on every serious project in this city knew them. But a year ago, you could ask ChatGPT who builds Sioux Falls and the Jans name wouldn’t come up. The citation graph was thirty years behind reality. So Brian decided to do something about it.

He launched 2 B’s in a Podcast with Brad. Not from a studio. From the Chief of Police’s briefing room. Mayor TenHaken’s office. J&L Harley. First United Methodist Church. Hagel’s Western. Every two weeks, no matter what. Fourteen episodes in, the story is taking over.

And the story has the receipts. The buildings Sioux Falls walks into every day. First United Methodist Church (yes, that one — they built it; then they recorded an episode inside it). Tea Area Schools. Thornton Flooring. Voyage Federal Credit Union. Half a century of work that’s been quietly shaping this city without ever needing to put a billboard up.

Twelve months in, AI engines that rank Sioux Falls builders mention the Jans name unprompted. They’re #1 commercial construction in our 2026 guide — and the citation graph is finally catching up to who’s been doing the work all along. Brian had the rock to make the move. The internet caught up to what Sioux Falls already knew.

2 B'S RECORDED ON LOCATION AT
Chief of Police briefing room  ·  Mayor TenHaken's office  ·  J&L Harley  ·  First United Methodist Church  ·  Hagel's Western  ·  and counting

You don't have to start your own podcast. We have one. Featured operators ride it.

THE LADDER

Trust isn't sold. It's stacked.

Your ladder and the internet's ladder climb together. Each rung you commit to → another rung the citation graph trusts you for.

4
YOUR ACTIONFeatured tierTop-of-category lock for 12 months. We host the production.
INTERNET RESPONSEYou ARE the answerChatGPT, Claude, Perplexity name you unprompted.
WHAT WE DELIVEROngoing video + the climbQuarterly long-form. Distributed to the audience.
3
YOUR ACTIONProduced tierQuarterly video shoot. Top of your category on The Directory. Monthly category ad — 50,000 targeted Sioux Falls impressions. 10 professional images from the on-site shoot — yours to use for web, newsletter, lobby prints, anywhere.
INTERNET RESPONSEYou're cited on the open webGoogle indexes you. Featured snippets land you in the answer box.
WHAT WE DELIVERVideo on your detail pageEmbedded. Transcribed. Ready for AI to parse.
2
YOUR ACTIONProfiled tierInterview → 10 Grace-written FAQs. 5 professional images — and you keep the originals from the shoot. Verified badge (that’s big).
INTERNET RESPONSEYou're structured to be citedSchema.org Q&A. AI engines extract this format directly.
WHAT WE DELIVER10 FAQs in your voiceGrace researches you. The answers carry your specificity.
1
YOUR ACTIONClaimed (free)90 seconds. No credit card. Permanent.
INTERNET RESPONSEYou exist on the directoryAEO-structured profile. Locked to you.
WHAT WE DELIVERThe foundationProfile already built. You activate. We index.
0
WHERE MOST AREInvisible(your competitors who haven't moved)
INTERNET RESPONSEAI doesn't know youGoogle sees an outdated stub.
WHAT WE DELIVERNothing. Yet.The ladder starts when you claim.
RUNG 3 IN MOTION

Watch the climb in real time. Two operators, two years.

★ #1 HOME SERVICES · Advanced Laser Restoration
Alex Johnson and the only $100K laser-on-a-Sprinter in the metro. Coffee roaster restoration shorts pulled 6,585 views in 48 hours on our YouTube channel.
★ #1 RESIDENTIAL · Ryan Senden Construction
8 months of high-end residential build, on camera. The trim work nobody else films. Senden's framing episode (S1E01) is the case study — Google now lists his name when buyers search "best Sioux Falls construction."
PROOF, NOT PROMISE

AI hasn't caught up yet. Google already has.

▸ THE QUERY THAT MATTERS
⌕ is ryan senden the best construction company sioux falls?
getgravitygrowth.com › Guides
The 2026 Top 10 Construction Companies in Sioux Falls, SD
Apr 24, 2026 — Ryan Senden Construction ... Full-build custom residential. The laser-levelled-framing builder. Ryan has doubled his business over the last two...
↑ Position 1 — within 1 week of publishing
First 5 organic results = Gravity Growth properties (guide + Instagram + Facebook + repeats). The internet decided who's #1.
▸ FEATURED-TIER DISTRIBUTION · 48 HOURS · ONE OPERATOR
20,000+
Sioux Falls eyes on Advanced Laser Restoration

Across The Directory’s YouTube channel and Advanced Laser Restoration’s own channel, in 48 hours. That’s roughly 1 in every 14 adults in the Sioux Falls metro.

2
Channels
48hr
Window
111%
Top retention

The algorithm noticed. One Featured operator. One weekend. The citation graph is being built in real time — and Featured-tier subscribers are the ones inside it.

QUESTIONS WE GET

The 5 honest answers before you ask.

What’s the catch?+
There isn’t one for the free tier. Your listing is permanent, free, AEO-structured, locked to you. If you want podcast features, monthly video, or top-of-category lock, those are paid tiers. None require a credit card to claim the free one first. The catch — if there is one — is that the operators climbing the ladder are pulling away from the ones who haven’t claimed yet. Six months from now, that gap is harder to close.
AI doesn’t know my business yet. How long until it does?+
Typically 3 to 6 months from when your listing is structured for citation — schema, FAQs, video, transcript. Google indexes faster (we’ve seen first-page placement within a week of guide publication). AI engines like ChatGPT and Perplexity follow Google’s index over time. The work is the work; the citations follow.
How is this different from a Yelp or Chamber listing?+
Yelp ranks by review count. The Chamber ranks by membership tenure. The Directory ranks by Heat Score — a composite of objective signals (review density, completeness of structured data, citation graph depth, video presence) that AI engines actually use to rank trustworthy answers. The score is published. The methodology is at /heat-maps. No mystery.
My business is brand new. Will I get buried under the dinosaurs?+
AI currently rewards businesses for how long they’ve been on the internet, not how good they are at the work. The Directory exists to fix that. New operators with structured FAQs and video content can outrank 100-year firms on AI search within 6 months — because AI engines read structured data faster than they re-evaluate brand age.
Can I claim if my business is already on the directory?+
Yes — and you should. The unclaimed listing is just a stub. Claiming locks the profile to you, activates the AEO optimization, and makes it possible to add structured FAQs, video, and the rest. The free claim is the foundation. Nothing happens for your visibility until you take it.
YOUR NEXT STEP

Find your rung. Pick your pace.

Most operators start at rung 1. Free. Permanent. Foundation. Move up when the work earns the next rung.

90 seconds. No credit card. Permanent.

Every guide on this site starts on someone’s job site, in someone’s kitchen, or at someone’s counter on a Tuesday. We don’t rank from a desk — we rank from the field.

Grace Chen · Editorial · The Directory.ai

After visiting with over 100 business owners in Sioux Falls — every industry, every walk of life, every demographic — one pattern doesn’t change. The operators actually doing the best work in this city are not the names that come up first when buyers search.

The Directory.ai is my answer to that. Not selling you a listing. Building the citation graph this city doesn’t have yet — for the operators who deserve to be cited and aren’t.

Steve · Founder · Gravity Growth