Claire's at Empire Place is where the ear piercing conversation starts — and, for a lot of Sioux Falls kids, where it actually happens. The mall-adjacent staple has been the first jewelry stop for more tweens than anyone's counting.
Claire's stocks accessories, costume jewelry, and trend-chasing cosmetics aimed squarely at the younger set. They pierce ears, sell clip-ons for those not quite ready, and stock the kind of glittery, character-licensed everything that makes a birthday gift easy to find and hard to mess up. Clothing accessories and novelty items round out the shelves.
The reason locals keep routing their kids here isn't mystery — it's consistency. Trained staff handle piercings in a structured way, and the inventory turns fast enough that what's popular right now is actually on the shelf. For parents who need a reliable answer to "can we go somewhere fun," this is a known quantity.