First Insight Corporation

Written By Steven Schmidt

First Insight Corporation is a software development company specializing in healthcare technology solutions for eye care professionals. Founded in 1994 by Nitin Rai, the company has grown to 280 employees and $26.3 million in revenue, providing innovative software solutions for optometry and ophthalmology practices.

Services: Optometry and ophthalmology EHR systems, practice management software, optical point-of-sale systems, insurance billing and revenue cycle management services, and integrated healthcare technology platforms.

Products: MaximEyes integrated EHR, practice management tools, and patient engagement features. Agentic AI Platform for transforming customer feedback into actionable insights.

Location: 3916 N Potsdam Ave, PMB 2166, Sioux Falls, SD 57104

Steven Schmidt
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