I've driven past that strip mall on 26th near Marion a hundred times — the one with the Chinese restaurant and the tax place — and somehow never noticed Hollywood Style tucked in there until my friend Jess started posting photos of her hair transformations that made me text her at 11 PM demanding to know where she went.
Inside, it's smaller than you'd expect from the name, but that's part of what I like about it. No pretense. Just good lighting, real talent, and stylists who actually listen when you say "I want it shorter but not *too* short" — that impossible request we've all made. I watched a stylist spend twenty minutes consulting with a client before touching scissors to hair, which tells you everything about how they work.
The vibe skews modern without trying too hard. Clean lines, good music that doesn't make you feel like you're in a department store elevator. I've seen clients of every age in there — teenagers getting prom-ready, professionals on lunch breaks, retired teachers maintaining their signature look. The 218 Google reviews aren't an accident. When a place consistently hits 4.8 stars in a city where everyone knows everyone, that means something.
What struck me most was the owner's approach to color — she's been doing this for years and still treats every appointment like it matters, which in Sioux Falls means half your book club might see the results by Saturday. No pressure, but also no cutting corners.
The one thing that might throw you: parking can be tight during peak hours, especially when the lunch rush hits that whole complex. I've circled twice looking for a spot, though it's worth the extra minute.
They're not trying to be a Minneapolis salon pretending to exist on the edge of the Empire Mall area. They're Hollywood Style — a name that sounds bigger than the space, delivering work that backs it up.
— Grace
Inside, it's smaller than you'd expect from the name, but that's part of what I like about it.