I drove past their building on Main Avenue three times before I realized what I was looking for — one of those addresses that sits right there in plain sight but doesn't announce itself with neon urgency. Which makes sense. Nobody plans to need emergency dental care. It's not a lunch reservation kind of thing.
Priority Emergency Dental Care opened in Sioux Falls because the gap was real — that panic-moment at 7 p.m. on a Thursday when half your molar decides it's done, or Saturday morning when your kid takes a basketball to the face and suddenly you're googling "knocked out tooth what do" with shaking hands. The ER doesn't handle teeth. Your regular dentist is closed. And the pain doesn't care about business hours.
I've heard from people who've called them — the relief in their voice when someone actually picks up, when there's an appointment that day, not Tuesday of next week. They take walk-ins. They're open evenings and weekends. The whole model is built around the fact that dental emergencies are, by definition, inconvenient.
What they're honest about: it's more expensive than your regular checkup. Emergency care always is. But if you're at the point where you're considering pliers and whiskey, the cost conversation shifts pretty fast.
The location puts them near downtown, accessible from Phillips Avenue or off 10th Street if you're coming from the east side. Not exactly Cathedral District territory, but central enough that you're not driving to Brandon in the middle of a crisis.
They're not your long-term dentist — they're the people you call when your long-term dentist can't see you and the pain is making you reconsider your entire life. That's the service. That's the entire pitch.
— Grace