Rubie's Beauty Co. sits on Jefferson Ave and pulls double duty in a way most beauty spots don't — part salon, part supplier. That's not a accident. It's a specific choice that shapes who walks through the door and what they leave with.
They color, cut, and style while also stocking professional beauty products for clients who want to maintain results between visits or for pros sourcing supplies wholesale. Rubie's serves individual clients and industry buyers alike, which means the inventory and the expertise both run deeper than a strictly retail or strictly service operation would sustain.
Sioux Falls has no shortage of salons, but a place that can treat your hair and then hand you the professional product to keep it right at home? That's a narrower lane. Locals who've figured out Rubie's tend to stay — because consolidating where you get services and where you source product into one stop isn't convenience so much as just good math.