Downtown Sioux Falls has no shortage of places to get a haircut. SIR and Company is not trying to be that place. The East 8th Street address signals something deliberate — a salon and spa hybrid where the experience is part of the service, not an afterthought.
They cut, color, and style hair with the kind of precision that justifies the upscale positioning. Beyond the chair, they treat skin, deliver massage, and perform esthetic services that belong in the same conversation as the hair work. The clientele tends to be people who've graduated from squeeze-you-in appointments and want their wellness and grooming handled in one considered visit.
What separates them isn't the menu — it's the execution. When a place manages to do hair *and* spa services without either feeling like a side project, that's harder to pull off than it looks. Locals who find SIR and Company tend to stay. That's the real review.