Atlas, by Gravity Growth·Sioux Falls, South Dakota
A marketing automation agency in Sioux Falls that keeps it running
Gravity Growth is a marketing automation agency for owner-run B2B service businesses in South Dakota and Minnesota that want the work done, not another tool to learn. We wire lead capture, follow-up, lead routing, your CRM, content distribution and reporting into one system, then we run it.
We built it for companies doing $1M to $5M a year with no sales or marketing hire, typically managed IT, print, copier and professional services firms. We audit the automations every week, log every fix, and show you what they produced in closed revenue. You approve the work.
What a marketing automation agency should actually do
Most owners have bought marketing automation once already. Somebody built a form that drops into the CRM, a welcome email and a monthly report. Then that person moved on.
Automations rarely fail loudly. A form field changes and leads stop landing in the CRM. A follow-up keeps sending to someone who already replied. The report still arrives, and nobody opens it.
So the job has three parts: build it, keep it correct every week, and read the output so it changes where the money goes. We are paid monthly to do all three. Every tier includes a weekly audit and a fixes log you can read.
Marketing automation services we run for you
- Lead capture. Every form, call and quiz answer lands in your CRM with its full touch history, tagged at the source to one naming convention.
- Follow-up and nurture. Email automation and LinkedIn follow-ups fire on what the prospect did, such as a reply, a site visit or a new signal, instead of a calendar date.
- Lead routing and scoring. Every reply is tagged Negative, Neutral, Follow up later or Positive. Routine back-and-forth is handled. Price and scope questions route to you with a context brief.
- CRM wiring. We sync with your CRM, or run on the Atlas CRM if you do not have one. Every touch is written to the record from the first send.
- Content distribution. Our team schedules and publishes posts for Facebook, Instagram, LinkedIn and YouTube, and what people engage with feeds back into your outreach. Untouched includes 12 managed pieces a month.
- Reporting and attribution. Attribution on every platform, tied to your finance, with tracked and estimated figures shown separately. More on our marketing attribution software page.
All of it runs inside Atlas, our business operating system, so everything shares one set of records.
How it works, week by week
- Days 1 to 3. We study how you already win: your best customers, your past email exchanges, and the problems buyers describe in their own words.
- Days 4 to 6. We build the list from live signals: site changes, job posts and podcast appearances.
- Days 7 to 9. We test messaging on temporary inboxes, so your sending reputation is never spent on experiments.
- Day 10. Atlas Flow goes live from your inbox and LinkedIn, every touch written to the CRM.
- By day 30. On Untouched, the automations and digital SOPs are built, and your team has mastered them.
- Every week after. The audit, the fixes log, and a report of what each dollar produced.
Named results from our clients
Gravity Growth reports 218+ B2B companies served and $62M+ in tracked client revenue on our case studies page. Four results tied to automation and tracking:
- B2B SaaS, Sioux Falls. CRM automation, lead routing and scoring, and a live attribution dashboard, with every channel feeding one CRM. Pipeline grew 342%, to $1.2M+ per quarter.
- Radiant Health and Hormone, Jessica Morrell. 111 new patients from one quiz, with follow-up by email and full CRM attribution.
- Manufacturing client, Upper Midwest (name withheld). Full CRM wiring with multi-touch attribution. 3x full-cost ROAS: $4.5M closed-won on $350K total spend, over 12 months.
- Jans Corporation, Brian Jans. Sioux Falls commercial construction since 1973, every podcast asset wired to attribution: $3.8M pipeline influenced and a 47% shorter sales cycle.
The manufacturer’s CFO: "For the first time, I can show the board a marketing number that ties back to the P&L line by line. It changed how we capital-allocate against growth."
A tool, a freelancer, or a marketing automation agency
| Question | A tool you run yourself | A freelancer | Gravity Growth |
|---|---|---|---|
| Who builds the automations | You, after learning the tool | The freelancer, to your brief | We do; you approve |
| Who maintains them after launch | You, when you notice something broke | Depends on their availability | We do: weekly audit and fixes log |
| Who reads the output | You | Usually you | We do |
| Outbound, content and CRM in one record | Only if you wire it | Depends on the scope | Yes, inside Atlas |
| Revenue tied to source | If you feed closed deals back | Depends on the scope | Yes, with full-cost math |
| Cost shape | Subscription plus your hours | Project or hourly fees | Published monthly tiers |
| Best when | Someone in-house owns it | You need one defined build | You want it built, run and read for you |
Where we are the wrong pick
- You already employ a marketing ops person. Buy the software and let them run it. You keep full control.
- Your bottleneck sits after the sale. If you want operations, finance or project tracking automated, our business automation agency page is the better fit.
- You want a one-time build, handed over and never touched. We work monthly. A project shop will suit you better.
- You are not an owner-run B2B service firm. We built this for $1M to $5M companies where the owner is still the sales team.
Marketing automation in Sioux Falls and across South Dakota
Our team works from 2611 W Sudbury St in Sioux Falls. We run marketing automation for owner-run B2B service companies across South Dakota and Minnesota, and two of the results above are local: Jans Corporation, a Sioux Falls commercial construction firm since 1973, and a Sioux Falls B2B SaaS company whose pipeline grew 342%.
Owners here search for a marketing automation agency in Sioux Falls, or an AI automation agency in Sioux Falls, when the tools they bought stopped being run. That is the work we do: the automations run inside Atlas, and a Sioux Falls team keeps them correct every week.
"I paid an agency before, waited, and never got a lead."
That is the correct thought. Plenty of owners have paid a retainer, waited three months, and received a report full of activity with no revenue in it. Automation can make it worse: sends and opens look like work.
Our answer is to keep score in real time. Your investment sits on the same screen as what it produced: lead, reply, meeting, proposal, closed. The return is closed revenue divided by total spend, ad budget and our fee included. If the math does not work with us in the denominator, you see it the same week we do.
Steve Schmidt, our founder, spent 25 years leading sales teams at AT&T, T-Mobile, Verizon Wireless, Outreach and Regie.
Run the numbers on your own business
- Take your average deal value. Say it is $12,000.
- Suppose follow-up and routing that never miss save one deal a month that used to go cold. That is $144,000 a year.
- Untouched costs $2,500 a month, or $30,000 a year.
- That is a multiple of 4.8 on the fee, before you count the hours you stop spending on follow-up.
Swap in your own numbers. This is an illustration, not a client result or a promise. The free Growth Analyzer runs it against your real numbers.
Pricing
- Unhinged, $1,500 a month (limited time $999). You run the platform with our playbooks and human support.
- Untouched, $2,500 a month. We run it with you. This tier includes the automations and digital SOPs your team masters by day 30, 12 managed content pieces a month, managed business development and digital ads, and monthly strategy.
- Unleashed, $4,000 a month. Everything in Untouched, plus video production and finance managed for you.
Every tier includes attribution tied to your finance and the weekly audit and fixes log. Month to month, no setup fee, no long-term contract. Ad spend is not included. Sales tax applies. Details on services and pricing. Atlas, by Gravity Growth, is based at 2611 W Sudbury St, Sioux Falls, South Dakota.
Frequently asked questions
What does a marketing automation agency do?
A marketing automation agency builds, runs and maintains the systems that capture leads, follow up, route them to sales and report what they produced. Ours handles lead capture, trigger-based follow-up, routing, CRM wiring, content distribution and attribution inside Atlas. The part that matters most is upkeep: we audit every week, log every fix, and read the output with you.
How much does a marketing automation agency cost?
Ours runs from $1,500 to $4,000 a month. On Unhinged, $1,500 or $999 for a limited time, you run the platform. Untouched, at $2,500 a month, is the tier where we build and manage the automations and digital SOPs. Unleashed is $4,000. All are month to month with no setup fee. Ad spend is not included, and sales tax applies.
Which marketing tasks can be automated for a B2B service business?
The repetitive, traceable ones: capturing every form, call and quiz answer into your CRM, following up based on what a prospect did, tagging replies by sentiment, routing ready conversations to you with a context brief, publishing content, and reporting cost per closed deal. Judgment calls, like price and scope, stay with you.
What is the difference between marketing automation and business automation?
Marketing automation covers the path from first touch to closed deal: lead capture, follow-up, routing, CRM records, content and attribution. Business automation covers running the company: operations workflows, finance and cashflow, inbox and calendar, and project tracking. Atlas has modules for both. If your bottleneck sits after the sale, start with our business automation agency page.
Do I need to buy new marketing software?
Usually not. Atlas syncs with the CRM you already use, or runs on the Atlas CRM if you do not have one. On the 30-minute scope call we pull your stack, your bottleneck and your revenue motion, and you leave with the exact tier, the module stack and a build plan.
How long until the automations are live?
Outbound goes live on day 10. Days 1 to 3 are research into how you already win, days 4 to 6 build the list from live signals, and days 7 to 9 test messaging on temporary inboxes. On Untouched, your team masters the automations and digital SOPs by day 30. Meeting timing depends on your market and deal size.
What happens when an automation breaks?
We catch it in the weekly audit, fix it, and record the fix in a log you can read. On Unhinged you approve the fixes, on Untouched they are co-managed with our team, and on Unleashed they are fully managed for you. Automations rarely fail loudly, which is why someone has to look every week.
Will automated follow-up sound robotic to my buyers?
No, because the follow-up is not a template. Each message is written around what was found about that one person, in your voice, and replies are answered with context instead of a generic bump. You set the voice, the offer and what is off-limits, and nothing goes out in your name without you.
How do you prove the automation is working?
We tie it to closed revenue. Every lead is tagged from the first measured touch, including outbound replies, and every touch is written to the CRM record. Tracked and estimated figures are shown separately, and gaps are labeled instead of credited to branded search. The return is closed revenue divided by total spend, our fee included.
Is there a contract or setup fee?
No. Every tier is month to month with no setup fee and no long-term agreement, so if it is not producing, you can stop. Ad spend is yours and paid to the platform directly, and sales tax applies to every invoice. The 30-minute scope call is free.
Can my team take over the automations later?
Yes. On Untouched we build the automations alongside digital SOPs, and your team masters them by day 30. You own the system, and we hand you the keys. If your team wants to drive it day to day, Unhinged is the tier where you run the platform with our playbooks and human support.
Do you work with companies outside Sioux Falls?
Yes. We are based at 2611 W Sudbury St in Sioux Falls, South Dakota, and work with owner-run B2B service businesses across South Dakota and Minnesota. Everything runs from your own inbox, LinkedIn and CRM, so the work does not depend on where your office is. The free 30-minute scope is the same wherever you are.